This is a perfect example of Social Media and my favourite subject – re purposing assets – and as you will see this was loads of fun too…

I have to admit first of all that I was due to go to a dinner last night, arranged by Netimperative with Jon Bernstein of Channel 4, at the last minute, I was called onto a conference call with the States which I decided was more important – I had to it.

I called up Netimperative and apologised to Charlie for my no show and in any case Conrad Swailes and John Guria (Weboptimiser shareholder/directors) were planning to go, so I explained that if I was going I was hoping to get a photo of Jon Bernstein and I. I was going to write a story on the evening with a view to publishing here on Socialmediatoptips.com I did not know what the story would be about, but I was sure I would be able to derive something interesting from the evening. No doubt Jon Bernstein was wanting to speak for a reason, he had a story to get over.

Conrad decided it would be a great idea to twitter events as they occurred, so here is his stream of twitters from last night.

channel 4 twitter live news room conversations

c4 dont just twitter news says jon bernstein

c4 use twitter for news gathering

easy to locate people on the ground at events disasters etc

shop window for best journalism too but need an audience 54th most visited site !

using twitter to broadcast what jon from channel 4 is presenting live im now a twitterjourno

interesting articles and trust are key to distribution

find something engaging that people are interested in and you will be followed says jon bernstein from channel 4

john guria of weboptimiser asks whether news feeds is engaging

answer not just feed or brand but needs more like newsroom

twee ting at c4 is informal and natural

this is a live update from jon bernstein of channel 4 on twitter

weboptimiset media reporting on twitter talk by jon bernstein of channel 4

jon drinking glass of water hehe

twitter is about business and client relations and courting says john guria

i say twitter is a business casual networking world room that is open honest casual and should be non spammy

if people are funny and interesting then this what twitter is all about

thanks jon summary twitter is short and tweet aha and thats the secret of its success

food time just need a picture now and im a real journo !!!!

home at last ! end of this weeks business dinners

If you’re out there today Jon thanks for the talk last night it was awesome ! Channel 4 tweets are well worth following

So, the Guys 1: went to Dinner, 2: met some new people, 3: met up with some colleagues 4: heard some interesting ideas 5: joined in, 6: twittered the proceedings, 7: got some new followers, 8: helped me with an article idea 9: helped me demonstrate repurposing in action, 10: helped me publish this article, 11: gave me something to announce via twitter, 12: got more followers and readers of SocialMediatoptips.com… Not bad for an evening out on the Town in London that I did not even make! I think there are a few top tips here!

Conrad explained this morning that the one word that he did not have time to tweet was the word engaging. I think reading through these tweets that he was certainly engaging. There are two additional top tips here, one from me – watch your photographic compositions and the other from Jon Bernstein – keep your twittering short and tweet to be engaging.

I make that 18 top tips in one article… Thanks guys! Now, take some exercise…