Linkedin – Social Media for Business Update

March 15, 2009

I met Kevin Eyres, European MD, in February. He explained over dinner how his expansion plans for Linkedin were progressing and the strides that had already been achieved. – Time to open your account with linkedin.com

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Ethical Social Media

March 12, 2009

The truth about FaceBooks unethical foundations have come out and they have been caught. They are not alone, others who try not to be evil have been caught too – and this extends to staff – do you have to watch your back – you would be wise too – here is my rant on dealing with the unethical, immoral and downright dishonest.

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Social Media Marketing – for business?

March 10, 2009

We spill the beans and provide an insight into the assets required for an entire, effective social media campaign – from a top level perspective…

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Outrageous, distasteful, it works and why we love condom ads…

February 2, 2009

It seems that what really works in viral marketing is graphic sex and humour. It is one extreme – is it worth considering, what else could we consider?

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Gordon Brown visit to Weboptimiser – Social Media Analysis

February 1, 2009

What was happening online the day Gordon Brown visited Weboptimiser? What effect did it have on Gordon Browns popularity? Some of the questions that are answered demonstrate the power of Social Media Monitoring

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Twitter surpasses DIGG market share

January 25, 2009

There has been a lot on television recently about Twitter and now Hitwise provides evidence that Twitter has surpassed DIGG in market share. It is great to work out why it is so successful and to live it

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How does Social Media compare to SEO and PPC?

January 19, 2009

Social Media, SEO and PPC start with keyword analysis. In Social Media, you need to implement a strategy to develop traffic. In a recent report we completed for the Travel Industry, we compared social media and search. We found that the keywords suggested to us from search represented only 41% of the words used in Social Media [...]

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Social Media: Traffic and Monetisation

January 15, 2009

Traffic and Monetisation are the starting points for social media. We explain some concepts that started life in search and may end in a new range of Google tools…

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Is Corporate Twitter Spam?

January 13, 2009

The pros and cons of SPAM exposed! How it applies across the web – how it helps and how it hinders. Top Tip Special

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Hit Me! An Introduction To Internet Marketing

January 7, 2009

Get all the latest top tips in one rounded one hour session live and in person in central London on the 21st – mention Weboptimiser to the organisers as they have a very special offer to all those that apply…

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