Social Media, SEO and PPC start with keyword analysis. In Social Media, you need to implement a strategy to develop traffic. In a recent report we completed for the Travel Industry, we compared social media and search. We found that the keywords suggested to us from search represented only 41% of the words used in Social Media over the same time period.
The additional keywords we spotted in use across posts were much more human – subjective and representative of buying and browsing habits – similar to ‘long tail’ search habits. However the volume of searches to posts were 23:1, quite a difference! There were sentiment issues as well.
Social Media leaves a footprint. Posts once online are permanent as one way or another your posts are digitally encoded in a wide range of automatic systems – and impossible to delete – ever. So whilst all the 23 searches are lost forever, the 1 post makes a long term difference and the impact could be cumulative.
Searches, once made are gone forever, with few people wanting or bothering to store when and who searched for what. Yet we are fascinated when someone posts about something that is going to remain out there, for free for everyone to read as and when they feel like, forever into the future…
If you would like a copy of our unique and easy to digest C level executive report on leveraging digital assets for Social Media for the travel industry, please let us know – but this offer is only available to people who are involved directly in the travel industry. Our exclusive report is not available to agencies. We have similar reports dedicated to Car, Banking, Retail, Cosmetics, Home, Insurance, Law, Accounting, Small Business and Video Game industries – same rules apply – you must be active in the industry to qualify – and if we have missed out your industry – let us know and we will create a report just for you.
Thanks for reading.
