2009 will be the year of Social Media more than ever before, so we predict. The reason – Social Media is at the heart of the Internet, it is where the people are – and it is totally designed for people to speak to each other.

Social Media is just one of the keys however, albeit a big one. Our predictions are based on current experience in the field – and we recognise that cross media optimisation plays a key part ‘Google offer advertisers 30+ free tools to optimise campaigns. Most advertisers have difficulty managing just a few. For maximum returns, advertisers will need to combine SEM with SEO, EMail, Video, Mobile and Social Media – Expert and extensive experience in digital marketing will be a key requirement for suppliers.’

Our top tip has to be for companies and individuals who want to make their mark whether in business or for charity to employ Social Media to their advantage – it is easy to do and effective.

Read the article in full: Weboptimiser 2009 predictions here.