Social Media ethically makes money.

Just in case you were still wondering if ROI – Return On Investment from social media was possible, this short video gets straight to the point.

The Video features loads of well known brands from Ford to Dell who have all used Social Media to generate sales and grow their businesses – using lower marketing budgets.

As the author of the video, Erik Qualman asks, “Why are we trying to measure Social Media like a traditional channel anyway? Social media touches ever facet of business and is more an extension of good business ethics”

“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in Social Media. The old media parading was Pay to Play. Now you get back what you authentically put in. You’ve got to be willing to Play to Play.”
Alex Bogusky, Co Chairman, CP&B

“No more Spray and Pray” Gary Jennings, Weboptimiser.

“Think of Twitter as the canary of the coal mine” Morgan Johnston, JetBlue Airways

My favourite quote, apart from Garys is from MacDonalds, “our head of social media is the customer”