Is Twitter the best kept secret of business development?

My business is growing leaps and bounds as a result of business development done through social media, especially Twitter. Of all, Twitter is the big stand out. Even though my business is search engine marketing I cannot deny that 15% of my sites traffic now comes from Twitter. That is a big percentage by any ones reckoning.

Twitter is also an excellent way to launch a new website – you don’t have to wait to be indexed or pay for Pay Per Click. Word of mouse! I have heard of new websites being created and traffic built and then the twitter account being bundled with the website and then being sold for thousands…

I have asked the question recently on Linked and from about 250 businesses who are involved in social media, there were about 20 answers, 4 of which were positive. Elise Drost suggested that the way to be successful using social media would be to have a strategy – she got the best answer reward!

For all of the remaining 16, my personal experience is completely opposite. I have to agree with the four affirmative and in particular with Elise Drost and indeed I have introduced my particular strategy to over 1000 people who have susbcribed to my site <a href=”http://www.howtotweet.co.uk” target=”_blank”>How to Tweet</a>.

to prove the point, I have used Twitter to promote <a href=”http://www.howtotweet.co.uk” target=”_blank”>How to Tweet</a>. I have also used Twitter to promote http://www.tweetmaxi.com and had just over 2000 page views in four days, achieveing a 10% sign up rate and so far a 10% conversion to clients.

I do now have two quotable client case studies. I am nurturing about 100 clients now and hope to be able to publish at least some of their findings. That will depend on their business, market need and thier ability to close deals.

There is to my certain knowledge at least two actively defined and promoted methodologies that are very advanced in their nature, one of which is proposed by radian6.

So in summary, time will tell. There seems to be a definite lag between the technology and business – and that has been the case for nearly all technologies – and certain a cause for many businesses to worry about.

I remember the days when people said Search Engines, they will never take off. I on the other hand have not looked back since, just forward! But that is my story. I am still interested to know why business in general finds these things difficult to accept. I think it might have to be do with the fact that their focus is their business and as mine is Internet Marketing.

I suppose as my chosen profession is Internet Marketing, I should come up with ‘discoveries’ from time to time. I am not certain that I am necessarily the first or the last, simply that I have a developed a process that I have developed, it works for me and happily, I have found a way of sharing it with others so that it works for them.

New potatoto anyone? A root! you must be joking…